Xiaohongshu Wiki

1/13/2025

Learn how to create engaging notes on Xiaohongshu, use hashtags effectively, and avoid content restrictions with our comprehensive guide

Creating Content on Xiaohongshu: Your Complete Guide to Success

Ready to start creating content on Xiaohongshu? This guide will walk you through everything from crafting the perfect note to using hashtags effectively, while keeping your content safe from restrictions. Let's dive in! 📝

Creating Your First Note 📱

Basic Structure of a Note

  1. Title (标题)

    Format: [Attention Grabber] + [Core Content] + [Emoji]
Example: "巴黎购物清单 | 超详细种草攻略 🇫🇷"

  2. Cover Image/Video

    • High quality (1080p minimum)
    • Eye-catching composition
    • Clear main subject
    • Good lighting

  3. Content Layout

    • Opening hook
    • Main content
    • Supporting images/videos
    • Conclusion
    • Call to action

Step-by-Step Creation Process

  1. Start a New Note

    • Click "+" button
    • Choose photo/video
    • Select multiple images (3-9 recommended)
    • Arrange in logical order

  2. Edit Visual Content

    • Crop images properly
    • Apply filters moderately
    • Add text overlays if needed
    • Maintain consistent style

  3. Write Your Content

    • Clear paragraphs
    • Use bullet points
    • Add relevant emojis
    • Include price info (if applicable)

Mastering Hashtags (话题标签) #️⃣

Hashtag Best Practices

  1. Number of Tags

    • Optimal: 3-5 tags
    • Maximum: 20 tags
    • Minimum: 1 tag

  2. Types of Hashtags

    Location Tags: #上海探店 #北京美食
Category Tags: #美妆 #穿搭
Trending Tags: #年度总结 #开学季
Niche Tags: #水乳测评 #咖啡店打卡

  3. Tag Selection Strategy

    • Mix popular and niche tags
    • Use location-specific tags
    • Include category tags
    • Add trending topics

Finding the Right Tags

  1. Research Methods

    • Check trending page
    • Study competitor posts
    • Use search suggestions
    • Monitor popular creators

  2. Tag Analytics

    • View tag post count
    • Check engagement levels
    • Monitor trending status
    • Analyze related tags

Content Guidelines and Restrictions 🚫

What to Avoid

  1. Prohibited Content

    • Fake reviews
    • Misleading information
    • Excessive promotional content
    • Copyrighted material
    • Adult content
    • Political topics
    • Medical advice
    • Financial advice

  2. Technical Restrictions

    • Blurry images
    • Excessive text overlays
    • Watermarks
    • Screenshot content
    • Low-resolution videos
    • Copyrighted music

Content Safety Tips

  1. Image Guidelines

    • No sensitive content
    • Avoid excessive skin exposure
    • No graphic content
    • Clear, original photos
    • No screenshot collages

  2. Text Guidelines

    • No spam keywords
    • Avoid excessive symbols
    • No contact information
    • No external links
    • No QR codes

Creating Engaging Content 💡

Content Types That Work

  1. Reviews

    Structure:
- First impression
- Detailed experience
- Pros and cons
- Final verdict
- Price information

  2. Tutorials

    Format:
- Problem statement
- Required items
- Step-by-step guide
- Tips and tricks
- Final results

  3. Lifestyle Content

    Elements:
- Personal story
- Useful information
- Relatable content
- Actionable advice
- Authentic perspective

Engagement Strategies

  1. Writing Style

    • Conversational tone
    • Clear structure
    • Personal experience
    • Honest opinions
    • Helpful advice

  2. Visual Presentation

    • Consistent style
    • Clean layout
    • Professional editing
    • Quality images
    • Organized information

Advanced Tips for Success 🌟

Content Planning

  1. Content Calendar

    • Regular posting schedule
    • Themed content series
    • Seasonal topics
    • Trending events
    • Personal milestones

  2. Content Mix

    • 40% Educational
    • 30% Inspirational
    • 20% Entertainment
    • 10% Promotional

Quality Control Checklist

✅ Before Posting:

  • [ ] High-quality images/videos
  • [ ] Engaging title
  • [ ] Relevant hashtags
  • [ ] Proper formatting
  • [ ] Spell check
  • [ ] Content guidelines compliance
  • [ ] Original content verification
  • [ ] Price information (if applicable)
  • [ ] Location tags (if relevant)

Troubleshooting Common Issues ⚠️

Content Not Publishing

  1. Check image quality
  2. Review hashtag usage
  3. Verify content guidelines
  4. Wait for review process

Content Restricted

  1. Review violation notice
  2. Modify content
  3. Remove problematic elements
  4. Appeal if necessary

Best Practices for Long-Term Success 📈

  1. Content Strategy

    • Develop unique style
    • Maintain consistency
    • Build content series
    • Create value for readers

  2. Community Engagement

    • Respond to comments
    • Join discussions
    • Support other creators
    • Build relationships

  3. Content Protection

    • Watermark important images
    • Document original content
    • Save drafts regularly
    • Keep proof of authenticity

Conclusion

Creating content on Xiaohongshu is about finding the right balance between creativity and platform guidelines. Focus on providing value to your audience while maintaining authenticity and quality. Remember to stay updated with platform policies and trending topics for continued success.

Pro Tip: Start with one content type and perfect it before expanding to others. Quality always beats quantity on Xiaohongshu! ✨

Remember:

  • Always create original content
  • Follow platform guidelines
  • Engage with your audience
  • Stay authentic and honest
  • Keep learning and improving

Keep this guide handy as you create content, and don't be afraid to experiment within the platform's guidelines. Happy creating! 🌟

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